Bella.
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Bella

Critical
Labrador Retriever · Dog · Female · Desexed
Age 6 years · Weight 28 kg
23
/ 100
Health score
Critical risk band
Bottom 25th percentile
Last visit
142days ago
3× historical average
Lifetime value
NZ$4,820
#1 patient by spend
Owner
Sarah Mitchell
sarah.mitchell@email.com+64 21 234 5678
Email consentSMS consent
AI risk insight

Why Bella is Critical

Bella hasn’t visited in 142 days, which is 3× her historical average of 47 days between visits. She has 2 overdue vaccines (Distemper/Parvovirus and Kennel Cough). Her annual spend has dropped 68% compared to last year. Based on these signals Bella is at high risk of not returning.

Vaccine record

2 overdue · 1 due soon

Distemper / Parvovirus
Last given 18 months ago · overdue 182 days
OVERDUE
Kennel Cough
Last given 14 months ago · overdue 62 days
OVERDUE
Rabies
Last given 8 months ago
CURRENT
Annual Wellness
Last given 142 days ago · due in 28 days
DUE SOON

Financial history

Lifetime spend and product cadence

Lifetime
NZ$4,820
Avg / visit
NZ$185
Last invoice
NZ$220
142d ago
Product purchases
Royal Canin Large Breed food
every 6 weeks · last bought 9 weeks ago
OVERDUE
Nexgard flea / tick prevention
every 3 months · last bought 4 months ago
OVERDUE

Visit history

Last 6 visits · most recent first

Jan 13, 2026142d agoAnnual wellness exam
Dr. Reynolds · Vitals good, slight weight gain, recommended dental.
Oct 8, 2025239d agoRabies booster
Dr. Singh · Vaccination only, no concerns.
Sep 12, 2025265d agoFollow-up: paw injury
Dr. Reynolds · Healing well, bandage off, full mobility returned.
Aug 24, 2025284d agoMinor paw injury
Dr. Reynolds · Lacerated pad — cleaned, bandaged, antibiotics given.
Aug 6, 2025302d agoWellness check
Dr. Reynolds · Routine, all vitals within normal range.
Jun 15, 2025354d agoKennel Cough booster
Dr. Reynolds · Vaccination only.
Visit frequency · last 12 months
No visits in last 5 months
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

Winback status

Step 1 of 3 · 12 days in

Enrolled in “Lapsed patient” flow

  1. ✓
    Day 0Email
    Sent 12 days ago · opened
  2. 14
    Day 14SMS
    Due in 2 days
  3. 21
    Day 21Email + SMS
    Final attempt

Owner communication log

Last 3 messages sent

Email12d ago · May 22, 2026
Hi Sarah, it’s been a while since we’ve seen Bella. We’d love to book her in for her annual check…
opened
SMS142d ago · Jan 13, 2026
Hi Sarah, just confirming Bella’s appointment tomorrow at 2:30pm with Dr. Reynolds.
delivered
Email142d ago · Jan 13, 2026
Your receipt from Riverbank Vet — NZ$220.00 paid.
opened