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Max

High
Border Collie · Dog · Male · Desexed
Age 5 years · Weight 21 kg
32
/ 100
Health score
High risk band
32nd percentile
Last visit
78days ago
1.7× historical average
Lifetime value
NZ$3,200
Top 10% by spend
Owner
Sophie Williams
sophie.williams@email.com+64 27 567 8901
Email consentSMS consent
AI risk insight

Why Max is High

Max hasn’t visited in 78 days, which is 1.7× his historical 45-day average. He has 2 overdue vaccines — Leptospirosis (60 days overdue) and Bordetella (6 months overdue) — both critical for an active outdoor working dog. His annual spend has dropped 28% compared to last year. Based on these signals Max is at high risk of not returning.

Vaccine record

2 overdue · 0 due soon

DHPP
Last given 11 months ago
CURRENT
Leptospirosis
Last given 14 months ago · overdue 60 days
OVERDUE
Bordetella
Last given 18 months ago · overdue 6 months
OVERDUE
Rabies
Last given 11 months ago
CURRENT

Financial history

Lifetime spend and product cadence

Lifetime
NZ$3,200
Avg / visit
NZ$215
Last invoice
NZ$140
78d ago
Product purchases
Bravecto chew (12-week)
every 12 weeks · last bought 14 weeks ago
OVERDUE
Joint supplement (Glyde)
every 4 weeks · last bought 5 weeks ago
DUE SOON

Visit history

Last 6 visits · most recent first

Mar 17, 202678d agoHot spot treatment
Dr. Reynolds · Hot spot on left flank. Clipped, cleaned, topical antibiotics. Mentioned Lepto due — Sophie said she’d book.
Oct 23, 2025224d agoHip examination
Dr. Reynolds · Mild discomfort palpating left hip. X-rays clear. Recommended joint supplement.
Jul 16, 2025323d agoAnnual wellness + vaccines
Dr. Singh · DHPP + Rabies updated. Bloodwork normal. Discussed working-dog injury prevention.
Apr 4, 2025426d agoWound treatment
Dr. Reynolds · Laceration on right forelimb (fence injury). Stitched, dressed, antibiotics.
Dec 11, 2024540d agoAnnual + Bordetella
Dr. Reynolds · Vaccinations updated. Vitals normal.
Aug 28, 2024645d agoRoutine wellness
Dr. Singh · Routine check. All good.
Visit frequency · last 12 months
No visits in last 3 months
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

Winback status

Step 2 of 3 · 17 days in

Enrolled in “Lapsed patient” flow

  1. ✓
    Day 0Email
    Sent 17 days ago · opened
  2. ✓
    Day 14SMS
    Sent 3 days ago · delivered
  3. 21
    Day 21Email + SMS
    Due in 4 days

Owner communication log

Last 3 messages sent

SMS3d ago · May 31, 2026
Hi Sophie, Max is overdue for Lepto + Bordetella — quick 15-min visit. Book online?
delivered
Email17d ago · May 17, 2026
Hi Sophie, Max’s vaccines are overdue. As an active outdoor dog, Lepto + Bordetella are…
opened
Email78d ago · Mar 17, 2026
Receipt from Riverbank Vet — NZ$140.00 paid.
opened